Liu Binjie Pointed Out Four Essential Problems in Printing Industry

On February 15, Liu Binjie, Director-General of General Administration of Press and Publication (GAPP) pointed out four essential problems Chinas printing industry is taking efforts to solve, while meeting Miyamoto Yuji, the special advisor of Toppan Printing Co., Ltd. in Beijing. The first is layout optimization. The second is technology upgrading, and it is necessary to achieve the objective of green, environment-friendly and low-carbon printing within a few years. The third is digital transition, which means transforming most enterprises into new enterprises adapted to digital printing and starting related scientific research projects. The fourth is printing individuality, to implement printing on demand and individualized printing to meet the new needs of the public. He said that Chinese printing enterprises are willing to cooperate with international companies in these fields. Liu Binjie stressed that Sino-foreign cooperation has shifted the focus from capital cooperation to creative cooperation and technical cooperation, and the development prospect of foreign enterprises will depend on whether they will adapt themselves to the new transition.